The Sri Lanka Tourism Promotion Bureau (SLTPB), under the leadership of Minister of Economic Development Basil Rajapaksa, has identified Germany as a key market among the traditional tourist markets of Sri Lanka and actions were taken to set up an attractive stall at the ITB, inclusive of all the tourism products related to the market of Germany.
From Germany 85,470 travellers were received in 2013 recording 20% overall growth with the revenue generated from this segment being $ 170 million. By 2016 the strategic development plan aims to attract 130,000 visitors from Germany in order to achieve the set target of 2.6 million tourists.” He also remarked that the tourism industry of Sri Lanka will move to the top there foreign exchange earners for the country very soon.
300 taxies were branded focusing on tourism attraction themes appealing to the German market such as Ayurveda, Wildlife, Beaches, Heritage and Culture
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